The goal is to eliminate redundant content and extra clicks while providing content that’s not only useful but also interesting and engaging - the successful formula that will keep consumers on your site longer. For example: “Huh, why DO we have individual contact pages for each service line section? Maybe we can consolidate the information into side panels on the pages.” See this article for more: “Spring Cleaning Your Marketing Strategy: 6 Practices to Shed” Decide the best place for your remaining contentĬontent audits are eye-opening - they can show navigation and content architecture problems you never noticed before. Only keep content that benefits your audience. Decluttering might be tough, since you love your sparkling “look at me!” copy. Useful content - content that solves a problem or answers a question - brings joy to the user. “Of the two, discarding must come first.” Get rid of items that no longer bring joy. “Effective tidying involves only two essential actions: discarding and deciding where to keep things,” Marie says in her book. The key is to gather and organize your content across the entire website or section you’re “tidying up.” Only keep content that brings your audience joy You can categorize your content by where it falls in the user’s journey, the persona it targets or the topic it covers. Take inventory of your content based on categories of your choosing. Use a similar approach with your website. Gather all clothes into one pile, all shoes into one pile, all books - no matter which room they’re in. Marie says to sort belongings by category.
See this article for more: “Content Audits: Why, When and How” Take stock of what you have (content inventory) Almost as proud (or maybe even more?) as when the laundry is folded and put away, KonMari style. You’ll feel relieved and proud as you click through a fresh, clutter-free website. Remember the goal of decluttering your website: to identify areas of opportunity and improve your website for your audience. To do it right, you need patience, determination and focus. Set aside a chunk of timeĭecluttering your shoes, doing a content audit: These are not things you can do in the 5 minutes before the end of your day.
#Declutter website how to
Marie actually has a lot to teach us about how to improve our most valuable marketing tools - our websites. (Yep, my digital marketing brain never turns off.) Apply These KonMari Steps to Your Website Content Audit About 15 minutes in, I started thinking about how her method could apply to decluttering websites, too. As you may have heard from one or two (dozen) friends on social media, the Netflix show “Tidying Up With Marie Kondo” is all the rage right now. Indeed: Claim your 75$ when you sponsor your job post at indeed.If you’re currently holding sweaters in both hands and asking if they spark joy, you’re probably hooked on the KonMari method. Thank you to our sponsors that help make this episode possible! A great way to support the show is to check them out! I'm also sharing my recent experience decluttering my clothes and filling gaps in my supper wardrobe. I hope you'll join me today as we talk about why this is such an impactful area of the home to make minimal-ish, along with tips for decluttering this area of the home (by creating a personal uniform). A cluttered, overfilled closet doesn't help us in that daily endeavor.īeing that it's summer, this might be the most impactful time of the year to talk about this topic and make sure our closets are only filled with the clothes that we love and that fit us. Today we are talking decluttering our clothes - and we are specifically talking about our own, personal clothes (not our spouse's clothes or our kids' clothes.) I believe this is one of the most impactful areas of the home to declutter because we wake up and make a decision about what to wear every day.
0 kommentar(er)
